With smaller, faster and more dynamic competitors eroding its market, Above + Beyond (A+B)’s client – a multinational manufacturer – was refocusing on maintaining and growing its industry dominance. The client had developed a new growth strategy that required more aggressive business development in new markets with new customers, a shift away from transactional selling to a more consultative approach, as well as an improved customer experience. Senior management identified that talent was a critical driver in making the organization’s new strategy a reality, with a need to enhance types of talent in both leadership and business development positions to engage employees in fresh ways.
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